What you really need to get your lawn care company established are some regular grass cutting contracts. When you start your lawn business you will begin by promoting your company. You can put small-ads in newspapers and put ads on free ad sites online. You can deliver flyers and leaflets around your neighborhood and you should pick up a few grasscutting and lawncare jobs this way.
Regular contracts mean regular money and since grass cutting contracts usually last the whole grasscutting season it gives you regular income and more security for your business. There are many ways to get contracts for regular lawncare and you may try approaching local businesses to see if they are happy with their current lawncare contractor but the best time to approach your potential customers is before the season starts. Once the grasscutting season has begun most people will already have arranged for a contractor to manage the lawn.
You could try approaching any new residents in your area and new businesses starting up. They may be looking for someone to manage their grass areas and if you approach them before they start looking you have a good opportunity to get their business.
The best recommendations come through word of mouth when a customer of yours recommends you to another person. This can spread the word and end up getting you as much work as you can handle, just so long as your customers are always happy with your work. Try to ensure your customers are always entirely happy with your work and they will be happy to tell their friends how good your lawncare business is and their friends may be wanting to set up grasscutting contracts in the future giving you a good chance of getting their business.